Even when cash is just flowing in the door, we need to keep on our marketing toes. We can’t complain that it’s the “busy season” and there’s just no time for looking for new business…besides how would we take care of more business anyway? Just a quick reminder…when the “busy season” is over and the “summer slump” hits, how will the rent get paid? The time to prepare for slow times is when we’re so busy we can’t find time to do it. Now is the time to remember to post to our weekly blog, send emails, ask for referrals, touch base with existing customers, thank your employees for their great care of customers, and ask them to help plan the seeds for future business growth.
And, since we tossed out some things to do, here are some don’ts”
- Don’t ever use the words “We’re too busy!” Customers don’t care if you’re busy…they care that their orders can be placed and will be produced in time for their events.
- Don’t let the showroom or the displays get dusty, or out of date. Our customers expect the best, from the minute they enter our place of business to the delivery of finished product. If there’s no time for cleaning during the work week then either clean, dust, polish on the week end, or hire someone to do the job. Customers and prospects should always feel comfortable in the company showroom.
We all know that keeping customers satisfied and happy, during a hectic busy season, is sometimes challenging. We, also, know that the best form of marketing ever invented is as simple as making sure clients have a memorable experience with the company so they want to come back to your business, year after year, after year.
