Occasionally, we have the opportunity, and the pleasure, to refer business to our customers. With the benefit of tools like LinkedIn, and Facebook, I’ve been able to connect a couple clients for some mutual business…a win-win-win for all of us.
In one case, the mutual partnership turned into quite a lot of business being written. They always remember who put them together. That in itself, was a gift of sorts, especially since I facilitated the meeting a over lunch, that I made and served.
My husband, Dave, makes a great cup of coffee. Frequently, through-out the year, I invite non-competing clients to join me for breakfast in our conference room. Dave makes the coffee, and Panera Bread and I do the cooking. This works well for “breaking the ice” when connecting clients.
Not only do they get their morning nourishment, they get a great start to their day…and usually with a golden opportunity to work with, or partner with someone of influence for buying their goods and services.
